The brand is characterized by an open design. Experimentation between from and content in contamination with other languages. Innovation and technology as a multidisciplinary creative process , a laboratory where the practice of "handmade" meets new processes, combining craftsmanship, progress and art .An innovative design that remains true to the concept of short chain and localization, to promote and guarantee culture, history and local identity.A sustainability of the creative and productive process inserted, where possible, within the circular economy system, minimizing waste and ensuring the recycling or regeneration of the product itself.